3 Strategies to Gain an Edge in the Jerusalem Market
Posted in:

3 Strategies to Gain an Edge

in the Jerusalem Property Market

In the fiercely competitive Jerusalem property market, finding the perfect apartment that meets all your requirements can be a challenging endeavor. Whether you're looking for a single-level unit, with a sukkah, parking, storage, and a brand-new space, positioning yourself strategically is essential to beat the competition and secure your dream property. Here are three effective tools to increase your chances of success in the market:

Cash is King

Unlike some other countries where cash buyers enjoy significant discounts, the Jerusalem property market operates differently. However, there are still occasional opportunities where sellers are in urgent need of a quick sale. This is where being a cash buyer can give you a significant advantage. While others relying on mortgages might face delays due to approvals and payments based on the mortgage bank schedule, your ability to pay the entire amount promptly upon signing the deal or within a week of signing can put you far ahead of other potential buyers. In certain cases, sellers might be willing to compromise on the price to facilitate a swift transaction, especially in prime areas when they're looking to make a quick move to another property.

Embrace the Renovation Potential

Many prospective buyers often overlook apartments in buildings that are 15-20 years old, assuming they lack the allure of new units. However, this presents an opportunity for you to get ahead of the competition. If the building is pleasant and the apartment possesses the essential features you desire, like parking and a sukkah balcony, consider exploring further. The pool of potential buyers shrinks significantly when renovations are required, especially for those who are located abroad. But, there are numerous skilled Anglo designers who can oversee the entire renovation project while you're away. Research and seek recommendations to find capable professionals who can transform the property to meet your dream specifications.

Exercise Patience and Opportunism

In both new builds and existing properties, great opportunities can arise if you're willing to wait. Some sellers may plan to move out of Israel or downsize/upsize, but they won't vacate the property for another 1+ years. For many buyers, this extended timeline may seem unfavorable, leading them to pass on such opportunities. However, if you find yourself in a position where you're not in a hurry to move in, these situations can be an excellent chance to secure a property at a fair price. By being patient and open to long-term investment prospects, you can access opportunities that others might miss out on due to timing constraints.


In conclusion, navigating the Jerusalem property market requires a well-thought-out strategy. By considering these three approaches - being a cash buyer, embracing renovation potential, and exercising patience - you can position yourself ahead of the competition and increase your chances of finding a remarkable property opportunity that aligns perfectly with your preferences and aspirations.

(This article is not data-based but rather based on Ben Levene's personal market experience and opinions. No decisions should be made without thorough due diligence and professional financial advice.)

See all our Jerusalem projects and Jerusalem Real Estate.

Contact CapitIL Real Estate Agency.

Need Jerusalem Real Estate Advice? Get in touch!

Contact us on WhatsApp, telephone or email.